Skip to main content

Home/ CIS Focal Issue/ Group items tagged Digital Consumption

Rss Feed Group items tagged

Anton Vorykhalov

Taylor Swift and other big names join the music industry's campaign against YouTube | T... - 0 views

  • DEAR CONGRESS: THE DIGITAL MILLENNIUM COPYRIGHT ACT (DMCA) IS BROKEN AND NO LONGER WORKS FOR CREATORS
  • One of the biggest problems confronting songwriters and recording artists today is the Digital Millennium Copyright Act. This law was written and passed in an era that is technologically out-of-date compared to the era in which we live. It has allowed major tech companies to grow and generate huge profits by creating ease of use for consumers to carry almost every recorded song in history in their pocket via a smartphone, while songwriters’ and artists’ earnings continue to diminish. Music consumption has skyrocketed, but the monies earned by individual writers and artists for that consumption has plummeted.
  • The DMCA simply doesn’t work.
isoldatenkova

Digital media trends summary | Deloitte Insights - 0 views

  • Consumers have more digital media options than ever, and most are finding what they want. But many are becoming frustrated by the complexity and effort piecing together their entertainment experience requires.
  • While consumers appreciate the freedom to customize their entertainment experiences, they don’t enjoy the friction—the hassles, responsibilities, and even vulnerabilities—that can result from choosing options à la carte.
Maria Gurova

HBO NOW Pushing the Cord-Cutting Trend - App Annie Blog - 3 views

  • In 2007, Netflix changed the landscape by introducing streaming on PC, allowing customers to instantly watch shows. By 2010, Netflix video streaming became available on additional platforms, including iOS devices. Today, video streaming services Netflix and Hulu have a strong hold among combined iOS and Android Top US Apps.
  • These convenient apps have set the stage for a preferred entertainment delivery. A whole generation of consumers have grown up with video streaming, rather than (or in addition to) paying for cable television: cord cutters and cord nevers. Major premium cable networks, HBO and Showtime, are now after a piece of the pie Netflix and Hulu have carved out
  • Both HBO NOW and Showtime are taking different approaches to standalone streaming partnerships. HBO NOW has gotten more traction in part to a heavy promotion from Apple, resulting in positive metrics. Showtime’s success is less clear, being married into Hulu’s already strong performance
  • ...2 more annotations...
  • Netflix isn’t being left in the dust completely, kicking off their original film initiative with “Beasts of No Nation”, which will launch both in theaters and streaming video on October 16th. HBO, Showtime, Netflix and Hulu will still need to compete with each other to retain users in a new “entertainment as a service” landscape where retention is not a given, but an earned currency.
  • Cable provider Comcast hasn’t felt the heat from the cord-cutting trend, having its second best Q2 in nine years. Comcast is also in an advantageous place as a broadband provider, with 22.3 million total customers in Q2. Good quality video streaming relies on broadband internet, meaning cable providers that offer bundled internet service will still be valuable
  •  
    the rise of streaming services and how cable networks are competing with video streaming services on their battle field 
anna_nelidova

ВЕДОМОСТИ - Продажи музыки выросли впервые за 20 лет - 0 views

  • В 2015 г. продажи музыки выросли на 3,2% до $15 млрд, сообщила Международная федерация звукозаписывающей индустрии (IFPI)
  • Рост рынка обеспечен прежде всего тем, что продажа музыки в цифровом формате приносит теперь больше выручки, чем продажа треков на физических носителях – CD- и DVD-дисках.
  • На цифровые форматы теперь приходится 45% всех продаж, или $6,7 млрд. А в 19 странах мира они занимают уже больше половины рынка. За последние 10 лет онлайн-продажи музыки выросли в 6 раз, а в 2015 г. – на 10,2%.
  • ...2 more annotations...
  • Быстрее всего среди цифровых форматов растут стриминговые сервисы – их общая выручка выросла на 45,2% до $2,9 млрд.
  • Более $2 млрд из этой суммы заплатили 68 млн подписчиков таких платных сервисов, как Spotify и Apple Music. При этом более 1 млрд пользователей YouTube и других музыкальных сервисов, работающих по рекламной модели, обеспечили лишь около $634 млн дохода.
alexbelov

Молодежь снимает стресс и засыпает под онлайн-видео | Реклама Маркетинг PR - ... - 1 views

  • Большинство представителей поколений Y и Z использует онлайн-видео как эффективное средство для снятия стресса или отличное снотворное.
  • Digital видео служит для большинства 13–24 летних молодых людей не развлечением или средством познания, как предполагают маркетологи, а антидепрессантом и средством побыстрее уснуть. Отличным способом для снятия стресса онлайн-видео назвали 61% представителей молодого поколения. Еще 44% молодых людей воспринимает видео как эффективное снотворное средство.
  • Defy Media также обнаружили, что подростки не возражают против рекламы. Более того, 63% молодых людей выразили готовность приобрести продукт, рекомендованный звездой на YouTube. А вот доверия к ТВ-звездам меньше – на нее откликнулись бы только 48% представителей поколения Z.
  • ...1 more annotation...
  • Отметим, что 87% молодых людей одобряют продакт-плейсмент в видео, а 89%- спонсорскую рекламу.
Maria Gurova

Research Says Screen Time Can Be Good For Your Kids - Forbes - 0 views

  • Still, most parenting wisdom continues to portray television as an evil mind-rotting demon. The fear of ‘screen time’ is so deeply ingrained in our collective imagination that an irrational opposition between outdoor play and media consumption is taken for granted. Many parents believe the choice is either/or: indoors or out.
  • most storytelling is interactive. We consume most of our media through internet connected devices. And technology is so adept at providing ‘adaptive feedback’ that it proves to be an exceptionally effective teaching tool. In fact, a recent SRI study shows that game based learning can boost cognitive learning for students sitting on the median by 12%.
  • Joint media engagement refers to spontaneous and designed experiences of people using media together, and can happen anywhere and at any time when there are multiple people interacting together with digital and traditional media.
  • ...10 more annotations...
  • describes the rules and restrictions we put on screen time. Some of these restrictions limit time, other restrictions filter content.
  • Restrictive Mediation
  • Unlimited access to media becomes one of the markers of adulthood.
  • Instructive Mediation describes what happens when we talk to our kids while watching a movie or playing a video game with them. Make it a teaching opportunity
  • Instructive mediation is key for raising kids that are critical thinkers and intelligent adults in a media saturated world–kids who know how to THINK about the media they consume.
  • Social Coviewing is when you watch something with your kids but don’t necessarily talk about it. This is what happens in a movie theater.
  • This is what happens when I watch Phineas and Ferb with my kids.
  • Parallel play is kind of like multitasking. I can be typing on my Chromebook next to my son while he’s playing minecraft. We engage in peripheral conversations, some tangential, and some directly related to the game he is playing.
  • Asymmetrical joint media engagement
  • While interacting with me online, I hope they learn good web etiquette. I’m teaching them lessons about propriety and social media. They see the kinds of things I write in emails and chats.
1 - 6 of 6
Showing 20 items per page